VideoClix - eCommerce through video? Shit you say...

Today from the FOOA show, we received a demo of a fantastic new tool for websites who have been chomping at the bit to tag and put links in their fancy-dancy videos. The folks at VideoClix showed us their new tools that are about 5 years in development which allows you to take a segment of video (which you own [key point]) and tag links into the video which will allow the viewer to click elements in the video and go to different web pages.

This tool has a SUITE of features that i couldnt possibly describe here.  For instance, if you tag a cast member in the video and the cast member leaves the screen, but then comes back on, he is still tagged.  If you are an eCommerce person, your wheels should be turning.  A demo shows the system functioning during a swimsuit fashion show...as the models walk down the runway, clicking their apparel will spawn a detail window...linked to a buy button. Really amazing.  This means it could be possible to have a fully VIDEO BASED commerce front end (Tivo and Broadcasters salivating yet?).

Even more amazing is the full suite of analytics that runs on the back end of the system to track literally every action going on.  If VideoClix can work out a deal to have this tool function in the YouTube codec arena...the sky is the limit for them.

Give them a look...i know we will start working with this tool as soon as I return.

WBV