Marketing that makes perfect sense - nice job Zappos.com

 

On my way through the astonishingly short line at security in Reno Tahoe INTERnational airport, I barely had time to notice the latest inanimate object to get a logo slapped on it.

Zappos.com has ad's in the bottom of every little bucket we have to cram our dirty shoes, laptops, keys, and belts into as they glide through the x-ray scanner. On the ads they came up with clever slogans about needing a new laptop case, or new shoes. Appropriately displaying a reminder to upgrade something, at a time we are most interested in thinking about it. Great ads, great placement, good 'ol Nevada company doin' big things.

I also heard through the rumor mill that ad revenues from this campaign are going to sponsor a new, more efficient type of checkpoint system that reduces passenger wait times at security checkpoints.

Nice job Zappos...if my vegas trip goes well...daddy'll need a new pair of shoes...

WBV

(another Treo post - sorry for the typos)