Even self proclaimed genius' send SPAM
Be careful who you send messages to. Today i received this SPAM from some e-mail marketing experts at ProspectDB who led their SPAM with the bold intro:
Email marketing is a powerful and cost effective...
...if done correctly.
Here is their message in tact:
- Addressed to "Hello"
- I did not opt-into their list
- Even if I did somehow opt-in to their list, there is no way to tell how, when, and where
- Their opt-out procedure sucks (who knows, it may work but i frankly don't trust clicking links that have a series of hieroglyphic characters in them)
- Using "NOREPLY" is a great way to get responses to your offer
- Using a from address thats a 3rd party (in this case webmailcurrier.com) is no a great way to build trust
- No logo, branding, or anything explaining who they are
- I will give them 5points of credit for having a valid email address, address, and toll free number - those indeed ARE best practices
- no way to report this as SPAM
- Other than that, nothing in this message is representative of "best practice e-mail marketing"
- they did toss in this disclaimer at the bottom so i think i am breaking their rules (but since i didnt ask for their damn message, and since I am not "named above", I am justifying my critique with a link to their website which i think is fair:
CONFIDENTIALITY NOTICE: The information contained in this e-mail transmission is intended only for use of the individual or entity named above. This e-mail transmission, and any documents, files, previous e-mail transmissions or other information attached to it, may contain confidential information that is legally privileged. If you are not the intended recipient of this e-mail transmission, or the employee or agent responsible for delivering it to the intended recipient, you are hereby notified that any disclosure, dissemination, distribution, copying or other use of this transmission or any of the information contained in or attached to it is strictly prohibited. If you have received this e-mail transmission in error, please immediately notify us by return e-mail transmission or by telephone at the number above or at the address above, and destroy the original e-mail transmission and its attachments without reading or saving it in any manner. Thank you. - AS A NOTE: they can "avoid spam catches" by NOT SENDING SPAM AT ALL!
Now, I must admit that I am somewhat curious to bite on their offer to see what they speak of in their: "Top 10 Keys to Successful Email Campaigns". But, something tells me I may get more emails with the subject: "increase l0ad v0lume" or "mak3 her happy th1s H0l1daY s3ason". Sorry, I wont be able to provide a review on their 10-best for you this Christmas.
Anyway, if I (or any of our clients) sent them a message this bad, I would welcome a similar criticism. GYST Prospect DB - you should be ashamed of yourselves.
(By the way, Fuze actually does understand CAN-SPAM compliance, double OPT-IN, and various other tactics to make your emails better than this one. Give us a ring-a-ling if you want to chat it up.)
WBV





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