2007 Year In Review | We dun ran outa original idears
I frequently say that there is no such thing as a new or original idea anymore...just bastardizations of previous ones. While once in a great while something shocks you as being original, this phenomenon is getting rarer and rarer these days. People saying the same things, clinging to the same topics, everyone with the same self fulfilling prophecy. We can see this on most items deemed as "retro" or "old skool", etc. In advertising, it seems we finally hit the wall too. I came across this post on AdLand which I found funny (and true). They (IMHO) are correctly dubbing 2007 as: "The year we officially ran out of ideas." See their illustrated justification below...
You could add to this list a sentence and drawing on:
- Energy Drinks
- Luxury Water
- Luxury Vodka
- Green, Green, Green
- Agency re-invention
- Social networking
- and the list can go on and on...
Here's to 2008! NOTE: This still isn't my year end wrap up...thats still on the simmer.
WBV



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