San Francisco Supercross - attitudes & advertising

 

I blog to you from Club Level section 215 at AT&T Park in San Francisco and the 2008 AMA Monster Energy San Francisco Supercross. As someone who raced and appreciates the talent in the sport, I have been a fan of supercross for many years.  We are also very involved with the industry through our representation of LivFast Freestyle Motocross team - managing their events & sponsor deals, and their clothing line. I have to say I after tonights event, I am disapointed in the current state of MX for a number of reasons:

• team extreme - these are the black hoodie, flat bill hat, semi-adult, angst ridden, monster truck drivin, ready to fight in a second, inked sleeves and hardware faced extrEMEists who give the sport a bad name.  Its no longer about family and competition but instead its who's the baddest ass.
• the format - there are literally 6 races all night...not a lot of racing and not a lot to get excited about.
• no more heros - the greats of the sport are gone so there are no more riders everyone knows, no more rivalries, just riding.
• 10 lap main event BECAUSE OF RAIN - WTF??
• Commercials - worst of all.  In a 3hr program there were 6 races, each lasting about 10-20min - this means we watched OVER AN HOUR OF COMMERCIALS AT A LIVE EVENT. Holy crap what a waste. Not to mention every square inch of eye space covered with a logo of some sort. It's really overload - AN I'M IN ADVERTISING!

Anyway...thats my 2 cents on the state of supercross.  The sport is still one of my favorites to participate in and my son will have a tricked out mini bike when he's 3yo I am sure.  It was still fun but nothing like days past.

WBV

(another treo post - sorry for the typos)