Ad:Tech Day 2 - Workshops

Exchange Series: New Creative Workshop
A new tactic for AdTech but a good one.  Moderated by someone who i respect a lot, Tim Smith

Topics

• creative still an afterthought - design reduced to "decoration"
• big ideas are still best done by small teams working in parallel
• Linear process - very in line with how we do things at Fuze. Session very valuable and validating my full conference pass.
• evaluating the "new" - using it > public trial > internal eval > considering

Breakout

• Andrew Peters - UE Architect - Director of User Experience.

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Exchange series III: Web 2.0 meets Thunderdome
Chris Marriott - VP, Acxiom Digital
Rob Crumpler - CEO Buzz Logic
Jeremy Wright - Global director, Mobile Brand - Nokia

• [link Chris's slides]
  • email marketing should remain part of the mix
• [link rob's slides]
  • social media is here to stay because it allows targeting, pathing and reach and relevancy
• [link jeremy's slides]
  • mobile is so very pervasive, if we just get the tactics right, you have ability to reach more people at one time than most any other medium.  Infinite relevance.

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Exchange Series IV: Consumer esperience in a Multi-platform world
T-mobile sidekic and Connected

• interesting case study - tmobileconnected.com
• insane level of integration from a campaign standpoint.
• Results: largest MTV network digital program, 700K streams of the show, 100K xbox live skins, more streams than several MTV hit shows, stickiness of microsite outperformed many other MTVN verticals
• More important: grew sidekick sales by 140%

Stardoll Nim's Island campaign - virtual world and social network - 16million registered users, highest concentration of 9-17 out of the top 1000 web properties in the us.  Targeted around: Fame, Fashion, Friendship

• Stardoll is one of the only virtual world social sites that may hand in there and take. 
• Really nice association between the movie and the demographic group.
• Created real connections between users and their natural environment.

Overall
I really liked these sessions and AdTech overall has been pretty good this year.  They really pulled a rabbit out of their hat because it didn't start strong for me.