Bad Email Marketing - Sears

Wow, I was blessed to be on the opt-in list of Sears, a small chicago-based retailer, who sent out a lovely pair of emails yesterday.  I thought I would pass this along in my 2008 series of bad email crap because what they did was really lame for a company that mighty.

Here is message 1:

and here is message 2 that followed a couple hours later:

Thats just awesome that a giant company fires off a we f'd up email to probably 250,000-500,000 folks. Just goes to show you that its not small companies and their associated agencies that screw up.  The big guys eat poo-poo too. My hunch is that there are probably job openings for an e-mail campaign manager and proofer up at Sears marketing HQ.  Hmmm...I wonder what it pays.

BL