Dearest Christina, another home run.

There's little that Ms. Aguilera could do that i would call wrong in my book. Ever since she adorned those chaps in the "dirty" video, she won my heart. In addition, she and her husband Jordan*** stay out of the limelight for the most part and seem happy. She seems like a good mom. She's actually talented. And, she promotes herself and her endorsed products in very unique ways. The video below exemplifies what a creative approach to a perfume launch looks like...and in Israel no less. Outlined as a campaign case study so if you arent interested in advertising, and rather, youre looking to see some new footage on hot-mom, i am sad to say that this will disappoint. However, if you're in advertising and claim to do unique campaigns...chew on this:



Wonder what it smells like? Interpret that however you like. Just for a contrast, here's how P.Diddy launches his Unforgivable new stink (note: "Blue Steel" at :38 and the elegantly arrogant "look-back" at :55 make this worth watching).  What do you think sold more?

B

***On the name "Jordan": unless that is preceded by "Michael", or you're a female British model, I've never met a "Jordan" I like. Just sayin.