Bryan Landaburu (aka Reno Bryan or Fuze) | Dont call me a blogger

I love thinking about the future...

This could be a monster post, but i am on deadline so i dont have time to play a futurist myself today.  I did however come across a cool Microsoft ad that predicts our lives in 2019.  The funny thing about the video is that in the past, this would have all seemed like pipe dream and crazy-talk.  Think about explaining the iPhone to someone back in 1999. Their head would have spun.  Dont forget the bold predictions of AT&T "You Will..." spots (narrated by the great Magnum PI) way back in 1993. It was quite futurist, and frankly, all true. So give it a watch and see if you can fathom how some of these ideas would work.  To me, most of the things they show could be feasible today.

While our lives are all being changed, our lives still go on.  Look forward...

Bryan

It's Baseball Season

While it annoys me that every year i have to buy, and re-learn the new MLB baseball game for the XBOX 360 but I do it because dammit the virtual technology fascinates me.  Anyway, a great new TV spot from Ground Zero (agency) for MLB2K9 from 2K Sports, features Giants 24yo superstar Tim Lincecum. Not only is it cool that he's a Giants starting pitcher, but that he was picked for the cover over veteran superstars like Jeter, ManRam, etc,  Ground Zero came up with a concept thats actually pretty damn funny. Be sure to check out the behind the scenes over on 2K Sports site on how they make those characters. Amazing.

courtesy of AdGabber

I am so ready for spring, and likewise SF Giants Opening day.  I hope they have Lincecum on the mound because he's been lights-out in spring training.

Anyway, i have 20 deadlines today so I'm keeping this brief.

Play Ball!

B

Dearest Christina, another home run.

There's little that Ms. Aguilera could do that i would call wrong in my book. Ever since she adorned those chaps in the "dirty" video, she won my heart. In addition, she and her husband Jordan*** stay out of the limelight for the most part and seem happy. She seems like a good mom. She's actually talented. And, she promotes herself and her endorsed products in very unique ways. The video below exemplifies what a creative approach to a perfume launch looks like...and in Israel no less. Outlined as a campaign case study so if you arent interested in advertising, and rather, youre looking to see some new footage on hot-mom, i am sad to say that this will disappoint. However, if you're in advertising and claim to do unique campaigns...chew on this:



Wonder what it smells like? Interpret that however you like. Just for a contrast, here's how P.Diddy launches his Unforgivable new stink (note: "Blue Steel" at :38 and the elegantly arrogant "look-back" at :55 make this worth watching).  What do you think sold more?

B

***On the name "Jordan": unless that is preceded by "Michael", or you're a female British model, I've never met a "Jordan" I like. Just sayin.