Where are you from, really?

When I feel the most overwhelmed with life and times I like to look back to where I've come from. I think there are many misconceptions about where people are from but it's our past that makes us who we are. I'm on a plane headed back to New York for Inman Real Estate Connect where the global gurus of real estate meet to hypothesize on the future of residential real estate and the modern ways to market your business, and brand you. I'm not flying with the usual excitement that I fly with when I head to one of the greatest cities in the world. I am on a strict and tight budget. Being in Manhattan is a $500/day decision so you must maximize the time. Still, it's worth the investment of time and money to "be about it" vs talk about it.

I remain personally overwhelmed with all that's going on these days. Yesterday was my only day in the office for the week. I am coming off 3 nights getting to bed at 4am (wish it was because I was out partying). Trying to get year end billing done, organize finances, be a good leader, keep up with email, maintain my relationship, be a good dad...all these are important and time consuming. All are necessary and all worth doing. The hours do tick off quick, and I know I need rest, but the night shift is really the only place I can even attempt to focus on my tasks at hand. A single day in the office for someone like me is a curse in a way. It's impossible to get it all done which creates stress. Reflection and "plane time" help me crave the bright spots in my life, my grounding, my focus. It also makes me liken back to a time when life was so, so simple...childhood.

Where are you from, really?

Where did I come from?
I was born a poor white kid, raised in Sparks, Nevada. And, while I have maintained second homes in other cities, Reno has always been my true home. It is a bit hard for many to understand that the Fuze offices are a mere couple blocks away from where I grew up. My childhood home was 309 K Street in Sparks, Nevada, USA (see photo). As I drove in to the office Monday I decided to detour by my childhood home. If you haven't done that, you should (if you can). K street is where I lived from 0-15 years of age. Our home was 1000 square feet, 2 bedrooms, 1 bath. We had a 1-car garage. I shared a room with by brother Todd until I started high school. I've driven down my childhood street many times. The neighborhood seemed so much bigger when I was a kid. I look at the little house we had and I am amazed. When I was little, the yard seemed giant. The space between the houses seemed to be like a football pitch. My trees seemed to reach to heaven. When I look at it now I realize that it was all, in reality, tiny. Yet, when I was there...I never felt alone, or deprived of anything. In fact, I always felt like we lived in the center of the world. What we lacked in amenities, we had in family, friendships, and love. Trite as that may seem, we figured out how to make things fun. Life was just simple.

As a father, I struggle with being a good mentor, provider and to give my son everything in life he could ever desire. But, the complexity of that cause periods of overwhelm. Our current economic times have many folks thinking back to simplicity, core, value, importance. It's good for us, all. So much excess and nothing that matters. As a for instance, u could fit 4 of my childhood homes inside the home my son and I live in now. I have a commercial kitchen in my home that rarely ever cook in. One of my cars cost 5 times what my dad paid for 309 K in 1970. I am not bragging. I work my ass off. You want it, go get it. But, there's a trade...and I'm realizing it now more than ever as I work on cutting expenses. Think about how you live as an adult vs. how you lived as a kid. As someone who was born with a Raley's freebie spoon in my mouth vs the silver variety, I feel like refocusing, something I speak about often (like here, and here, etc.) is a constant goal of mine. Stick to what's important. Love those who love you, without condition. Without exception. In them you find your core, who you are. And, really, shit else matters. I teach my son to be a good person first and to never feel like he is better than any other person in spite of what privileges he may enjoy. He shouldn't necessarily follow in my footsteps. There are simpler ways to live.

Well, we are about to land here. 36 kevin dee-grees. Cold. Ok, I'm ready to turn on my game face, shake hands and make it rain. If you care to share, I'd be interested in hearing other peoples stories on how they grew up and how they live now. Are you living like you did as a kid or have you stretched it out like me?

Updates from the city to come. Won't be any fine dining at Del Friscos, or Cipriani for me this week. I'm goin on the cheap. That's just fine with me...it's still New York.

Live swell.

B

PS
I punched this out on my iPhone in the typepad app. Sorry for the typos.

Merry F---ing Christmas - sharing a story

The following photo and conversation exchange were sent to me this morning by our Creative Director Calder Chism and were between he and his son. Calder has been married for a long time so he is fully prepared to decorate the day after Thanksgiving, much like my father, and many of our assimilated fathers and grandfathers are. Its a crappy [cyber]Monday for me and this made me laugh so I just had to pass it along.

Photo_113008_001
(the chism festivus house)

Will: "Daddy, why are the Christmas lights off in some parts?"
Calder: "Because God hates me."
Will: "God doesn't hate you. He loves you because you're so tall."

I just love the minds of children. Thanks for the chuckle Calder. 

Bry

Sirius XM Merger Great (in theory) but shit really, for subscribers.

I am a subscriber and early adopter of Satellite radio. I was right there with a Sirius subscription in hand when my hero Howard Stern left terrestrial radio in the biggest media frenzy, and biggest contract ever signed by a radio personality.  I have had Sirius in 2 cars and at home on a Tivoli for years.  Recently i purchased a GM model luxury SUV (he who shall not be named) and it came with XM only.  So, of course i activated this subscription and i have to say that i enjoy the programming more.  Here is my take on each of these companies, and why neither was fulfilling my desires:

Sirius_satellite_radio_1 Sirius Satellite Radio

  • Howard Stern - Hands down the main reason i signed up. They also have NFL, NASCAR, and other exclusives which i don't care about. 
  • Faction - enjoy this station because of Ellis, Bam, Tony Hawk, etc.
  • Radio programming (music channels) isn't that great.  A LOT of repetition on the music channels
  • Overall i think its ok, but...
  • No MLB - this sucks.  I drive a lot and LOVE listening to baseball games. XM has em, Sirius doesn't. This blows.  But, they have Howard so i keep it.
  • Pause/Record - The device at the office and in one car allows me to pause/rewind, the broadcast, even record it, like a Tivo/DVR. That rocks.


Xm_radio
XM Radio

  • Forced on you by GM
  • Music stations are better.  Less repetition, more variety, better distinction between genres.  All around better than Sirius
  • MLB - they have the MLB contract so you can listen to literally EVERY MLB game that is live.  This kicks ass
  • No Howard Stern - not an option.
  • aside - the XMradio.com website is mostly flash making it useless on a mobile device. nice job dolts.

Both

  • They both, just like my cable provider at home, have crap loads of useless (to me) stations that are there for the sake of filler.  They suck.  I wish, like i wish at home, that i could pick the 10 channels i want to watch and put the rest in the recycler.
  • Both have streaming websites but neither has an iTunes integration - this is lame
  • Both charge for EVERY radio, so, my monthly nut for my "radio privileges" is: $48. A lot these days for a passive bit of entertainment
  • Both, 100%, without question, are 10,000 times better than any terrestrial radio feed on the planet.  I haven't listened to regular radio since the day i switched with the one exception, the Adam Carolla Show, which i listen to at drive time, and then quickly turn off after 10am PST. See, i enjoy Howard stern in the morning, but on satellite with an east and west feed, plus a repeat, i can listen to that daily show whenever i want.

Ok enough of the review...here's why i am pissed.  I am pissed because i have both of these dumb services, and i pay them the afore mentioned $48/month for services.  When they merged i expected this to be my hay day.  All the things i am missing from each will be fulfilled. All my fantasies of radio coming true.  Life is grand.  BULL SHIT!  Here's how they did it:

  • No notification in writing or email that this was happening...it just "did".
  • No explanation of how it was going down or how, as a subscriber, i was supposed to receive the new channel line up or how it was going to effect my devices
  • Ok, the stations are there on both (they picked a Sirius heavy music line up which blows, and they didn't give us a chance to vote), but some are missing...hmm.
  • Yes, i cannot listen to Howard Stern on XM, even though i am a Sirius subscriber and an XM subscriber...if i want the "best of Sirius" or the "best of XM" I have to PAY MORE, and not just more one time, more on EVERY DEVICE I HAVE.  This sucks you pricks!

These asshole companies wanted us to fight for them in congress and with the FCC. They want us to bandwagon and evangelize their service. But, this merger, once passed is just going to cost me MORE MONEY.  It doesn't benefit me AT ALL! If i want Howard stern on my XM device, i have to pay a new premium (note, this link isn't direct because XM jackasses built their site in flash) if I wanted MLB on my Sirius devices, i have to pay an additional premium.  This seems like racketeering and i am pissed...why?  Because i am probably going to forgo another tipple latte/month and pay! But, i am going to cancel some of my cars which is an inconvenience for me. Frankly i cant justify this much outgoing for the privilege of their feed.  It could have gone down so much simpler, and they could have built such a groundswell without raising prices at a time where people are killing EVERY SINGLE UNNECESSARY expense. Wanna hear my concocted[perfect] scenario:

Bryan's Awesome Deal | A Satellite Service (which carries the acronym: BADASS)

  • I pay a family plan and get 5 devices for a reduced fee - encouraging me to spread the word.
  • Different programming could be controlled by the subscriber at each device (parental controls and minimizing the station count so I can scroll through them faster).
  • All the channels are there, or, i get the option on my plan to choose the stations i want and pay only for them. Currently you cant OPT OUT of a channel, but on BADASS you can kill all the gospel, country music, political slur, all pop music, and the lame ass overpaid radio personalities who have a place on Sirius and XM.
  • No Oprah (and any of her associated nonsense (NOprah))
  • No Martha Stewart (better than Oprah, but still see above)
  • No Playboy channel (seems controversial from a red-blooded male, but this is as watered down as the brand is...maybe even worse)
  • I would develop a pyramid scheme for billing...every person a subscriber refers reduces their monthly...worked for Amway, why not radio.
  • I get to stream from my iPhone with a 3G or WiFi connection
  • I can only be authenticated in 5 places (including my streams) - meaning i have a 5 user license
  • I can be authenticated in iTunes and play through iTunes as a device
  • The premium (if we must charge) content should come AD FREE - currently to listen to Howard Stern, BTLS, MLB, etc. you have to sit through commercials, just like regular radio.
  • When i sell a car, or want to turn on/off a device, i can do so on an easy to navigate, standards compliant website that works on all screens.
  • When new content is added, and new software is available, it streams right through to the device (like an iPhone)
  • My services and traffic and the like will be GEO TARGETED, using those fancy satellites to do something more than stream, how about real time traffic on my Nav, how about Nav period? Maybe a concierge concept powered by Yelp.
  • I would have a limited Internet browser on the next gen device, for sure hands down. Voice commanded.

Thats just my roll out plan developed in the heat of this post.  I am full of [shit]ideas so just ask you SiriusXM jerks. The process you are going through turned from something i was excited about, talked about, and wished for, to something i am confused about, angry about, and frankly, considering taking away subscriptions.  Is that what you wanted you scallywags?

I have to go, I need to go find my radio ID and try to make Howard come on in my SUV by the morning...any bets on how much it will cost, how many phone calls, and how much time (that I don't have) this will take?

SUCKIT Sirius XM.  If there was an alternative, I would consider it.

Signed,

Disgruntled BADASS

Now here's a novel concept, anyone remember Sears LAYAWAY?

Back in the 70's I used to look through the JC Penny, Spiegel, Sears, etc, catalogs about this time and pick out the hero toy of the season.  To afford said toy for my brother and I my not-rich parents would use something called LAYAWAY to acquire the toy for us before Santa Day.  For those of you that haven't ever heard of this, its a concept where you actually pay for something BEFORE you take it from the store. This little known concept went the way of the dodo during the decades of decadence that happened from the 90's to present. Credit cards and home equity made Christmas' quite bright all over the US in the last decade, but here we sit all broken hearted and this year retail will be a different scene.  To address this, while JT was bringin sexy back, Sears is bringin Layaway back:

Sears_layaway

Is this a sign of true change? Why do i comment on Sears email so much?  I dont know the answer of either, i just know that this is an email you would have never seen 2 years ago.

Lemme put a lil sumthin' on it...

BL


Google, I'm the REAL Reno Bryan.

Certainly there's no arguing that I am the real Reno Bryan.

But, thanks to Google, I no longer can brag about this to impress nerds and the easily impressed in bars and public spaces. Their [google] last reindex has me plummeting in rank from #1 (where i have been for a year) to the unmentionable doldrums of the interwebs.  I really don't get it.  I am Bryan, I live in RENO, I've had a web development firm in Reno for 7 years, I'm on the board of the Reno Tahoe Young Professionals Network (who are having ther 2nd annual Leadership Summit next friday), and I frequently comment on the trials, tribulations, and happenings in the biggest little city in the world, more recently branded the Greater Reno[dash]Tahoe area. Even friends and other Reno bloggers like Ryan and Myrna think I am reno bryan, i just dont get it.

I am certain that all of you with companies re-test your search rankings every day right? Every week? Month? Come on...you don't think Google doesn't shuffle the cards every now and then do you? Call if you need help.

At least I can rest on the laurels that our clients are top 5 for other Reno terms like: reno riverfront condos, reno mail house, reno printing companies, etc. etc.  You cant look for any photo ID product any ID card printer under the sun and not find IDWholesaler.com or at least one of our clients. I am supposed to know how to do this, so I am on a mission.  I will reign supreme as reno bryan again.  Until then i will just have to be #4 for Bryan in Reno.  But I'll be back. Mark my words.

[maniacal hand rubbing]

I'll get you my pretty...and your little dog too.

Angry Bryan

PS
So help me if Wolfy says, aren't you in sparks, its on. I'll whack him with a tall boy next time i see him on his huffy 10-speed.

Crutchfield.com Customer Reassurance - get ready for more of this

I have long been a fan of Crutchfield.com and we have admittedly "borrowed" from their research and concepts for some of our own ecommerce clients projects (don't act like you've never done it). They are true innovators, the best of the best customer service wise, best catalog, best marketers, best photos, best descriptions, best content overall. Not however, the best prices but I digress.  They kick ass.  Today, in kickass fashion the CEO, Bill Crutchfield (go figure) sent out an email to all his customers that is preemptive and simply awesome as we approach the holidays.  It's also a nice "suckit" to their competitors in consumer electronics online retail. Wanna see it, here ya go...

Crutchfield_crisis08_big

There is one particularly notable paragraph that demonstrates this CEO's smarts and the company's ability to see past the end of their damn noses:


BillStory2 "For many years, I have been concerned about the growing credit bubble. It was obvious to me that it was unsustainable and that an inevitable day of reckoning would come. To protect our customers, our employees, and my family from the disastrous consequences of a financial meltdown, I positioned Crutchfield to withstand the worst. We became very frugal with how we spent money. We did not pay outlandish executive salaries and bonuses. We did not build fancy facilities. We did not expand our retail store operations. And we did not buy other companies. Instead, we worked extremely hard to improve how we serve our customers, while we managed every aspect of our business with excellence. Furthermore, we paid off all of our debt and accumulated cash reserves."


Hot damn! Makes me wanna buy a big screen for the den!  Seriously though, get ready for more of this from responsible and prepared companies as doom & gloom runs rampant throughout online commerce this holiday season.  Crutchfield is a company that will weather the storm and this sincere, and this authentic letter has me evangelizing for them and committed to them as a company.

Nice job Bill.  I hope someone on your PR team sees this (because I actually do matter, or so my mom says).

Happy FriDEE!

Bryan

What Happened to Our Economy by Xplane

I am one who feels that people should be allowed to hang themselves.  Meaning, that you are responsible for your own actions.  As our country (and the world) face serious economic crisis, it's this time that we need to rethink a lot in our lives. Politics aside, an administration didn't do this to America. I am not even going to state a side on the Presidential race because while McCain and Obamas version and solution for the economic issues are interesting to debate, this doesn't seem presidential related to me. The video below from Xplane gives a nice, short overview of exactly what happened to our world from 2000 to present.  This all has to do with greedy, dumb people.

Give it a watch and I really hope that my 5's of loyal readers who don't know what a sub-prime loan is, or how our lives will be forever changed by the last decade of decadence, hear the message. I know several friends who have had their homes foreclosed on, are losing their cars, and (hopefully) some dignity. These are good people but they have bad priorities and make dumb decisions. Personally, I have an expensive lifestyle, and things aren't always rosy in my world, but dammit, I made my own bed and I'm sleeping in it. I can't blame a bank for holding a gun to my head to buy a mortgage I can't afford only moments after I Visa'd up a new pair of True Religions. In my business, there would be no bail-out for Fuze making dumb ass business decisions.  We would just fail.  Like a wildfire in the forest, failure is a cleansing of society and this needs to happen.

Frankly, I am on a serious grandparent rant these days because days where true concepts of money, financing, and personal dignity have gone the way of the Dodo in favor of bigger rims and cooler boats. A lot can be learned from your grandparents if they're still with you...they have lived through this. What we face going forward, could actually be that bad.

Learn from the past. Rethink your life. Make smart decisions. Market yourself and your business and emerge a leader.

Ever forward,

Dr. Vega

Why does B to B usually mean Boring to Boring?

Here at Camp Fuze we are heavily vested in several vertical industries, but the some of our largest clients are true B to B players.  It is often that these clients revert back to being conservative vs. sticking their next out a little bit. This tends to go against our advice, but for the sake of being safe, they opt to go this direction. The results are watered down advertising and campaigns that struggle for relevance and meaning.  A watered down campaign makes the intended audience yawn and say, "so what?". In some cases you insult their style by assuming they have a "lack of", and quite simply, you lose their attention which goes a long way towards eliminating any interim interest or final conversion. 

To defend my point, I came across this video blog post from marketing guru Martin Lindstrom who clearly explains the Boring to Boring concept and why companies are losing out on $$ and opportunities because they are underestimating their customers ability to enjoy witty and fun messages just because they wear a suit and tie to work every day.

View Martin's message here...it'll take you a whopping 2 min and may change your focus some.

Stay witty businesses...

BL

Approved with changes...

I haven't posted in a while. Screw you, I've been busy.  :-)

Anyhoo, from the smarties at shankman.com I am passing along this video.  It's really for anyone who is regularly converted from campaign creators to utilitarian word art designers, or for those of us hear the term "approved with changes" or "we have a mionor update/resize/copy change/addition/etc.". If this is you, then this video will warm the cockles of your heart as much as it does mine.


http://view.break.com/542649 - Watch more free videos

Enjoy here at the end of your Friday.  Here's to a great weekend and smooth week next week.

May your Mojitos be made with only the finest rum...

B

Reno Airport vs. Las Vegas Airport "Free" WiFi

So this is a post that came from a "Tweet".  Originally I posted these to TwitPic, but today, in an effort to get organized I was cleaning my desktop and came across these 2 photos that contrast the "free WiFi" in Nevada's 2 major airports.  It got me thinking that I haven't ranted enough on the topic.

Here at the Reno Tahoe International Airport (RNO), the local fishwrap (RGJ) has made it their charter to "monetize" free WiFi access at the airport...turning access into a profit center through the "magic" of abundant banner advertising. See ad's circled below:

Rno_airport_wifi_not_free

In comparison, our friends to the South, Las Vegas McCarran International Airport (LAS) have a version of "free WiFi" that is not littered with banner advertising. See below (notice no pink circles):

Las_airport_wifi_free

One must wonder how in the world Las Vegas survives and puts shoes on their kids without "monetizing" their free WiFi. Must EVERYTHING be a streaming ad? 

Speaking of RGJ...on the RGJ's redesigned site (which I think is a vast improvement over the previous rev) you are still served irrelevant ads non-stop - constant pop-outs, video ads, display ads, and random links disturb the user experience on the site. Other newspapers seem to manage without it (ex. TheGuardian).  So, if one must have ad's to keep ones publication alive, then cant one serve the ad's contextually and relevant?

The ad's on RGJ are rarely (if ever) served contextually.  Example: I am reading a story about Artown, so OF COURSE I am REALLY thinking about Carpet Cleaning (a video ad for Evergreen carpet care was served in the article).  An example of a good contextual ad here would be something for downtown bars/restaurants, art galleries, or something that GOES WITH ARTOWN.  My theory for the reason ads on RGJ.com are most often OUT of context and irrelevant is that they don't have enough advertisers to be contextual and relevant.  They just need to fill inventory.  To their advertisers, they call this Johnny Appleseed disbursement of advertising "value-add" but I call it "wasted-cash".

Anyway, I don't [necessarily] want to rant on our local news rag because they publish many (1) articles about Fuze and Me. I just think the free WiFi should be free.  Simple, no?

BL

How Much Information Can We Retain?

 

Starting to realize that I am reaching information overload. Its a fine line because I love to research and just "know" what's going on. Not just about my work, but my interests, travel, finances, passions, and of course there's always the enjoyment of simply being entertained.

Tonight after a couple [few] months of pile up (literally), I decided to organize my back-reading stock of magazines. See photo. At current count I subscribe to 48 magazines, 10 of which are weekly's. I realized after organizing them into piles that I am at a minimum 2 months behind on every publication. This means in most cases I am still reading about holiday shopping in the issue I am on.

This little project got me thinking...how much information can one person retain? I mean if I take all these magazines and then add the RSS feeds, blogs, websites, emails, etc, I shutter to think how many things I am requiring my brain to wrap around. I've always had a propensity for remembering things and a quest to know everything, but I think my current state borders on information addiction. Anyone else suffering from similar?

Well, I better get going on these mags, 48 mags x 3 months = 144 issues to burn through on their way to the landfill (errr recycler).

BL

(a treo post...sorry for the typos)   

A Tale Of Two Dennis' - American Greed Body Double

Boy oh boy, this has nothing to do with marketing.  As always, I have my CNBC running background in my office here all day and this afternoon I caught the first episode of their new docu-series American Greed featuring the STELLAR Dennis Kozlowski who stole millions from his company ($30Mil for his NYC pad, $1mil for his wife's 40th b-day party, etc.).  As I watched this guys rediculousness, I started to realize how much he looks like Northern Nevada's own pimp, turned business mogul, a one Mr. Dennis Hof. My friends, I think we have a body double on our hands:

Dennis_hof_v_dennis_kozlowski_2   

Both named Dennis, both rich, both love women and hookers, yet, here is an interesting epiphany for the world: Nevada's most famous PIMP, owner and proprietor of the "world famous" Moonlight Bunny Ranch, is a better guy all around than the former CEO of the Tyco corporation.

Yes, I will be taking credit as the first one to put this sexy pair together.  Ohhh sweet irony...

BL

Fuze Icon Borrowed [stolen]

This morning my desk was graced with the presence of the Northern Nevada Addy Awards Program.  As I leafed through it, I noticed my prediction was correct that the great Walker Lake advertising swept pretty much every category from ads, to copy, to photography, to web, to eblast, to bathroom stall art, etc. While I don't really "get" the premise of the ads, they are in fact, lovely. Congrats to R&R. 

As I continued turning pages I came across a program ad that sure got MY attention.  Seems the Bauserman Group has paid their friends at Fuze an homage in the form of "bomb" advertising (as depicted below):

Fuze_icon_borrowed_4

This simply MUST have been an oversight, right? Oh well, after 5 years, we're kind of tired of that bomb so if you guys want it, hell, keep it.

Sorry I missed the Addy's this year, I bet it was a hootenanny.  Alas, there was a re-run of Deal or No Deal on Friday night. Boy, I love that Howie Mandel.

BL

Airline musings. March edition.

Things are a little hectic around the Fuze camp. Primarily because I have been jetsetting like a madman. I just realized I am sitting across from David LaPlante from Twelve Horses on this flight. It was nice to catch up a bit since we've been trying for months to schedule a meal together. Anyway, I am heading out now on my 3rd venture to San Diego in 6 weeks. Lots going on down here. I am nearing speaking paralysis these days. I haven't done a slide count but I believe I have prepared about 200+ Powerpoint slides for various events in the last few weeks. I just wrapped up at SMX West and the Miva Developers conferences last week. This week is NFRA. See other posts for show wrapups.

The hive is buzzin with things to do. I think Calder and I (mostly Calder) have done an excellent job of positioning ourselves within the ad space in northern nevada which is keeping him, dan and the other artists plenty busy. David is hangin tough on the interactive side and is really becoming loved by the clients. Our development crew's plate is pretty full for the remainder of the quarter and our pipeline also looks good. That seems to be common among my peers in the space as well. Things seem steady on the web side. We've expanded our relationships and service offering with our email marketing providers, commerce platforms, testing platforms, and our analytics providers, further strengthening a line up that was already pretty strong. My charter remains to continue to cart our course to a diverse client mix that is industry & geo balanced. So far so good. We have also revamped our client review and project management processes to be much more systematic. We have formalized all our internal procedures - many of which were just in need of evolution vs. revolution. So anna our agency coordinator has her work cut out in order to keep all of us on track. We have added media strategy and media buying to our business, out of necessity mainly, but Fong is very capably manning that ship. Finally we have extended our services even further by adding full-service Public Relations through our partnership with RKPR who are helping us win, and manage these great new, and existing accounts.

We added the following new clients in Q1:

  • Clearstar Credit Union - agency of record
  • Magiko Carson Valley - agency of record
  • NNDA (the other white meat in the Econ.Dev space) - agency of record
  • Reno Tahoe Blues Fest - agency of record
  • Lazaro SoHo - for email marketing
  • Food Bank of Northern Nevada - interactive agency
  • Cashill Law - agency of record
  • True Blue Gaming - agency of record
  • The Gaming Standards Association - agency of record
  • Legends Reno Tahoe Open - while not a new client, we have formalized our relationship with the tournament and will take on all interactive Agency tasks in 2008
  • Titan Construction Supply - agency of record
  • JP Menante Real Estate - interactive agency

We have completed site launches for:

  • The Entrust Group
  • University Health System
  • Boyd Gaming
  • You Name It Events
  • Fennell and Associates
  • those are off the top of my head...there are probably others.

If you're wondering how we get it all done? Its with a team of about 15 folks who are dedicated to their craft and making big shit happen. We are also getting ready for another round of hiring, though the positions are already spoken for (in our heads). There is a lot on the plan for the remainder of 2008. We WILL launch a new website(s) to better represnt who the hell we are. Its brewin'. Trust me its brewin'. But, as most are aware, we are not big on exploiting our work, so in the meantime you probably won't see things like:

"Fuze awarded a website job", or "Fuze chosen to build an ad" in the business journal, awards events, or the local fishwrap. Those items are hardly newsworthy.

We rather enjoy our underground status...it let's me write from the cuff, typos and all, and simply let the work speak for itself.

Thanks to all who have helped get our 2008 off to a great start. Come on baseball season...opening day countdown. T minus 4 weeks...

BL


(another treo post...sorry for the typos)

Does luxury need to be for everyone?

I ask again, does luxury (in all its forms) belong in the hands of the masses? My frame of reference for this post comes from the folks at Bag Borrow or Steal but I'm gonna put a long tail on this kite so read on...

I've had this post brewin' for a while now because I have a strong opinion/concern about the state of the union and our desensitization to price tags, luxury brands, goods, cars, clothing, water, vodka, etc. I can remember a time when luxury was unknown, elusive, unattainable and generally "not for you".  On a recent trip to Monaco one of our lead designers (we'll call him Dan) was told this very thing when he tried to go to the world famous, ornate, baroque, Casino with his new wife...both dressed in their Sunday best (good enough to get them anywhere in San Francisco or Manhattan). They were greeted at the door, looked up and down and simply told, "It's not for you." Shocked, they courteously left.

This doesn't happen in the US, as long as you're willing to pay. $12 bottle of water, hell yes. $50K for a Hummer + $10K for rims, yes please. $300 for some True Religion Jeans, why not. My last trip to the Motocross I saw 20 yr olds carrying Gucci bags (to accompany their crooked Fox racing hat and their "proud to be a bitch" wife beater).  I will only guess that it was a swap-meet-Gucci, but the point is that the masses are all FASCINATED with luxury.  I am quite certain that a decent percentage of folks who buy luxury items can actually afford them, but more than can, do buy these items. Why? Tabloid magazines, MTV et al have become evangelists for the Bling generation where luxury is "in" and anything less is inferior. Is anything unattainable?  The concept of layaway (where you put a lil' somethin' on it) is a thing of the past. Now it's about instant gratification. Wealth, in general, has a completely different meaning to current generations than say my Grandfather who lived through the Great Depression.

And, what happened to normal brands?  They're all GONE.  At least when you look at advertising for clothing, travel, transportation, hotels, alcohol, entertainment, etc., etc.  Still in an effort to keep some sort of posh exclusivity, makers of luxury had to create a new Super/Ultra/Uber Luxury level, just to keep the riff-raff out. One of many examples of this illogic is in nightclubs. Last time we went out big in Las Vegas we went to LAX in the Luxor (where Paris Hilton frequently "makes it rain").  The only way to get a decent table with a view and some room to breathe (without dropping $20K at the gaming tables), was to buy our way in. I believe the night for 20 was in the range of $4,000. Who would pay that?  Everyone apparently, the place was PACKED!  And not just LAX, rather, every one of the Vegas super clubs was packed with people paying the same tabs we did. And at the very same time, equally packed were clubs in LA, New York, Miami, the ATL, etc.  I think we're all takin' crazy pills because this has somehow become the rule vs. the exception.

I really don't even know why I am on this rant. I consume luxury as much as the next guy, but at the risk of sounding egotistical, I am not [presently] bangin' it out paycheck-to-paycheck either. Still, nothing is going to change, until the economy forces it to.  Looks like here in 2008, the great economic equalizer may be ready to wield its sickle.

OK, back to the BASIS for this post.  Here is what got me juices flowin' on this topic.  I went to Babelfish (on the great Altavista) to translate something from English to French to send off to a colleague in Paris.  On the translation screen I saw this ad...

Rent_luxury

...and dammit I thought I was losing my mind.  Rent a f-ing handbag?  Yes. Now, in true Netflix fashion, the genius' at Bag Borrow or Steal [applicable name] will RENT you a Hermes, Louis Vuitton, Chanel, etc. bag, just to impress your [easily impressionable] friends.  Keep it a day, week, month, year, they don't care, its all razor blades as far as they're concerned. When you're done with it, you just send it back and they send you the NEXT one on your list.  What's next?

  • Will people soon start asking what sort of lease rates are available on a new Versace clutch?
  • Will my wife finally get her feet into those red-sole Christian Louboutin shoes because they have a payment plan?
  • Will I soon be renting my William Rast Denim?
  • Could I launch a new gum brand, packaged in a suede lined wrapper, available only at high-end boutiques, and get people to pay $15/pack just because Jay-Z & Jessica Simpson chew it to freshen their breath and whiten their choppers? [this is a topic in itself]

Don't laugh...all of this is theoretically possible. Part of me says brilliant, and part of me says that this is a sign that Armageddon is coming. You be the judge.

Whew, thats a lot of key bangin'. I'm glad I got it out. I feel so much better. I think I'm gonna go down to the CalAve and do some shopping.

WBV

San Francisco Supercross - attitudes & advertising

 

I blog to you from Club Level section 215 at AT&T Park in San Francisco and the 2008 AMA Monster Energy San Francisco Supercross. As someone who raced and appreciates the talent in the sport, I have been a fan of supercross for many years.  We are also very involved with the industry through our representation of LivFast Freestyle Motocross team - managing their events & sponsor deals, and their clothing line. I have to say I after tonights event, I am disapointed in the current state of MX for a number of reasons:

  • team extreme - these are the black hoodie, flat bill hat, semi-adult, angst ridden, monster truck drivin, ready to fight in a second, inked sleeves and hardware faced extrEMEists who give the sport a bad name.  Its no longer about family and competition but instead its who's the baddest ass.
  • the format - there are literally 6 races all night...not a lot of racing and not a lot to get excited about.
  • no more heros - the greats of the sport are gone so there are no more riders everyone knows, no more rivalries, just riding.
  • 10 lap main event BECAUSE OF RAIN - WTF??
  • Commercials - worst of all.  In a 3hr program there were 6 races, each lasting about 10-20min - this means we watched OVER AN HOUR OF COMMERCIALS AT A LIVE EVENT. Holy crap what a waste. Not to mention every square inch of eye space covered with a logo of some sort. It's really overload - AN I'M IN ADVERTISING!

Anyway...thats my 2 cents on the state of supercross.  The sport is still one of my favorites to participate in and my son will have a tricked out mini bike when he's 3yo I am sure.  It was still fun but nothing like days past.

WBV

(another treo post - sorry for the typos)

Christmas is dead sexy!

I am not sure who decided to put the sexy in Santa Claus this year but 2007 sure seems to be the year that the exhibitionists get to whip out their revealing costumes and make it a par-tay before the dust even settles on Halloween's Grey Goose soaked bustier.

Sexy_santa_parties_3

I find these sort of events the equivalent to caddie-day with alcohol, so I will probably be a great indoorsman this weekend. But, that doesn't mean I don't admire the efforts and creative savvy of those who vow to make Jesus' birthday as sexy as it can be.

Party on Wayne!

WBV

Reno is cool now...we have a District!

In an ongoing effort to "hang" with the big cities, we have our first official "district". Welcome to SoDo. It's official...we're real now.

Here are a couple potential other districts:

  • SoMo - South Meadows area (obvious)
  • NoDo - lets hurry and classify the university area NoDo because the University District takes too long to type.
  • E40 - east of downtown on 4th street where you can easily score a 40. Don't tell me 4th street is all hip now cause my dad rustles off sleepy folks from his business porch daily.
  • HoHo - this district is 5 miles east of sparks where prostitution is legal.
  • JethHo - this is the area with the ill fated Park Lane Mall which was never acquired (but not for lack of effort) by Max Baer (Jethro Clampet)
  • 2WD - a hip spin on double-wide for Sun Valley (our neighbor community to the north). Still sporting two entries in the Guiness for being the worlds largest trailer park, and for having the highest concentration of convicts.
  • others? Submit some...I'll post 'em.

Ok you Reno purists, before you start flaming and hurling on me...take it easy...this is a joke. I like reno. I like living here. I like having my business here. I am a 4th generation native Nevadan...so I am authorized to make funnies about my home town. If we can't laugh at ourselves, then what have we become?

That said, I am starting to think we can't we come up with ANY ideas of our own. Does everything have to be a copy of what exists someplace else (and we have it too)? We have some cool "San Francisco style" restaurants. And a couple swell "Vegas style" nightclubs. We have some hip "New York style" urban highrises. What is Reno-style? Anyone know anymore? Sometimes I think we chase our tails trying to be a big city when the charm of this place is in the city's moniker: The Biggest Little City In The World. Still works for me.

I don't see our area as being cool because we have districts, and "xyz-style" stuff. Rather, Greater Reno(dash)Tahoe is unique because of the people, the mountains, the world class skiing, world class recreation, miles of open trails, 2 stroke vehicle accessibility, all the nearby lakes, the climate, the location & proximity to so much. The river redevelopment is cool, california avenue is cool, the first street bar & nightclub areas are cool, downtown Sparks & the marina are getting cool (though I am partial), Grand Sierra has turned into a very cool casino resort (and is doing original and interesting things people said "will never work here"), outside of Gotham center/urban-ia, our neighborhoods are still safe & nice, traffic ain't that bad (though the skill level of drivers is low), and in spite of rising/falling housing costs, this is still an affordable place to live - in comparison to a big city.

Folks, lets all vow to keep reno weird! Oh wait, that's Austin...oh well, use it till we sort something else out.

WBV

[another treo post - sorry for the typos]



Will [not] work for free - Constant improvement measures

I just got back from vacation and it was a full detach for me.  Honestly one of the first vacations i have had since i went into business for myself over 6 years ago. Now, don't cry for me Argentina...most who know me, know I take time off all the time. But, i have become the king of the 4-day weekend.  This is not the same as a vacation.  Those of you with busy lives and businesses probably have similar stories and feelings.  So, my vacation was great...thanks for [not] asking.

Anyway, the holiday could not have come at a better time because the last 2 quarters have been break-neck for all involved in Fuze.  All cylinders have been singin' a throaty rumble. We have a couple mega projects launching this month...over 6 months in the making, and boy are we in need of some breathing room to look internal at our business and breathe a bit.

We were actually supposed to make December a down month to work on our 'stuff'.  You know...Christmas gifts that we probably wont complete, holiday messages we will forgo in favor of getting client messages out, a new website long overdue, etc, etc. Obviously we wont fulfill all of these.  On the other hand, I am living vicariously through my pals in Leeds at Carsonified who decided to take 10 days off to work on their business (right on the heels of their rebrand). As always, Ryan's story is interesting to follow.  Really has me thinking about our business and some of our shortcomings which we are improving (competition read on):

  • As of recent, we seem to be having some trouble working on our own stuff, and at the same time, we are troubled with wrangling clients and keeping some of our larger projects on a fast track.
  • We've grown, and are managing more people, projects, and clients as well - need to keep all VIP's VIP's...no bad seats here.
  • Our processes & Project Management systems have had light shined upon them and both need to evolve. 

All not lost, just a rant. Hopefully folks appreciate the honesty. We get things done, but with some process & system improvements, we would have more capacity and would provide an even better customer experience so things are a changin'.  While I'm at it, i am re-evaluating a few other things.

Like most good agencies, we get all too frequent requests/pipe-dreams asking us to do free work for our friends-of-friends, good causes, bad causes, etc.  I am a sucker for the most part when it comes to charity and community service which is why we have contributed, in 2007 alone, the equivalent of nearly 1000 hours of pro-bono services & donations. You do the math on that...it's a lot for an agency our size. I have always been a believer in giving back so we will certainly keep helping folks out pro-bono wise, i think that our criteria for selction of charities may well change.

So, pro bono will be re-focused, but we are going to start waving off another type of freebie here for 2008.  I am not a believer in trade out, and we have far graduated from a need to do "portfolio work", spec work, trade for ownership, etc.  Can't. Won't. No mas. To support this philosophy, I came across this funny animation (courtesy of Stefan Lucut) that i found fitting so i will share:

Design_for_free_3
[click to view animation full size]

The animation got me thinkin': I think some people believe all we do here is draw pictures and play on the computer, and as a result, think that we are fully available to goof off for them - as if our time has no value. We don't have a lot of agency 'fluffers' here at Fuze, everybody is a contributor (not typical of an agency, but it works for us) so we don't have a scrub team we can throw on freebie side projects.  Hell we have 100's of ideas internally we would rather work on than someone's "build me a ..." job thats lobbed over the wall unsolicited. 2008 will see these requests get highly scrutinized before we consider them.

So my holiday resolutions are:

  • evaluate client roster - make sure we have good fits
  • visit with clients more often - sometimes I lose touch
  • keep the projects good ones - no bad work
  • don't waste time - don't waste money
  • build new & better processes for all workflows
  • narrow pro-bono to engagements where we can really make a difference
  • expand client base into target markets & industries
  • continue our community involvement
  • continue to grow
  • LAUNCH NEW G'DAMN WEBSITE(s)!
  • ...

...well, this wasn't supposed to be a year end wrap up, so i will stop and save that for December 31st, but one thing i can guarantee is that, much like 2007, you can expect a new look and feel for everything Fuze in 2008. Ever forward...as always. Pardon our dust till we take the covers off...

WBV

Disgruntled employees, the airline industry, and you...

Today I received an email rant from one of the marketing/tech recruiters I personally respect greatly, Marc Cenedella, CEO of TheLadders. He had an interesting observation which sent him off on a rant only another perfectionist can appreciate.  Here are some excerpts from his message to me today regarding employees, the increasingly raggedy-ass airline industry, and what it should mean to you. [note - I bolded my favorite parts]

A grumbly Monday morning to you, Bryan,

...other people’s travel hell stories are about as interesting as other people’s "kids" or "new exercise regimen" stories, so I’m not going to bore you with one of those. And as a matter of fact, my recent flight on American wasn’t uniquely miserable. It was just run-of-the-mill lousy. But what really got me bummed out was my flight attendant’s outfit.

Katherine had gone to the trouble of wearing buttons with all sorts of sayings on her uniform. You know, when you’re on a flight on one of the legacy airlines, you kind of hold out hope that somebody - anybody - will give a damn. And like a drowning man might, I saw Katherine’s buttons as a statement. She cared! She was going to stand out against the ennui and mediocrity of her co-workers and let the world know that she, Katherine of American Airlines...was taking a stand! A stand for friendliness, and approachability, and caring about her customers...

...I am a bit of a nut for our customers. We love you. We answer all your emails within 24 hours, and 88% of them within 3 hours. We run all of our business out of the good old USA, right here in New York City, and don’t outsource stuff overseas...and we generally try to treat our customers like our family. So when I see somebody breaking out against the norm, standing up for customers, and daring to care, I can get pretty excited.

And so as Katherine approached me I strained to get my work weary eyes to read the fine print on her button. It was a light blue button with dark blue writing, and I could just about make out the words:

"I"
"Have"
"No"
"Idea"
"Why"
"I"
"Work"
"Here"

And I have to tell you, that was just about the most deflating, disheartening, dispiriting, depressing thing to read after a relaxing weekend. While I won’t share them with you here, the rest of her buttons were of an equally sour-puss nature.

And you know, Katherine and her type stand for everything that’s bad in the world. For every one of us trying to achieve great things, there’s a Katherine standing nearby ready to tear it down. For each of us trying to make the world a better place today, this hour, this minute, there’s a Katherine in the wings sticking her tongue out. And not only is there a Katherine, but there’s a company willing to hire her...

...And while Mom said if you can’t say anything nice, don’t say anything at all, I wish the Katherines...of the world nothing but failure. Failure in their campaign to pull down the productive people, failure in their efforts to keep winners from winning, and failure in the marketplace so that better people and companies can serve American Airlines customers.

So don’t be a Katherine!

His letter gets a little personal regarding good ol' AA (where I still hold my pre-board status), but as you can see, he is pissed.  I join him on the piss when I come across 'katherine-esq' people who are pessimistic, argumentative, know-it-alls without the balls to get out and walk the walk.  Agree with the tact or not, Marc shined a light on a problem in this world.

In addition to the pessimism and poor-me elements of the 'katherine' persona, there is also a mindset where many THINK they are smarter/better/richer/cooler/talented than everyone else, yet unwilling to step out and put their brilliance to the test, see if they can make a difference, or start something of their own, from the ground up and make it into something real. Carpe their own diem.  I seem to see an increasing number of wanna-be entrepreneurs, bench racers, shadows, always quick with an opinion, rarely with a solution. I have completely lost patience for 'katherines', and frankly refuse to have them around me, around my business, and around my circle of friends.

I hope Fuze is forever devoid of Katherines. I encourage other employers to follow suit - sniff these people out and get rid of them. Marc concludes with a fitting sentiment:

You take your career and your work seriously, and we will take you seriously...whatever you do, don’t sell yourself short, and don’t let the Katherines of this world bring you down.

I’ll be rooting for you!

Warmest Regards,

Marc Cenedella
Founder & CEO
TheLadders.com, Inc.

I was so moved by this, that I just had to pass this on.  AA will go on and on surviving but consider this a clear call out to all pessimists, nay-sayers, virus-spewing, jealous know-it-alls. Don't talk about it, be about it. If you're born to be a follower, then be a happy follower. But, if you aren't happy, instead of bringing others DOWN to your level, why not try taking yourself UP a new level [or 2].  You control your destiny. What you are or aren't, is ALL ABOUT YOU. The big blue marble is full of opportunity - this is quite possibly one of the best periods in history - opportunity wise. Make something of it, Katherines.

I will see those who choose the path of greatness in a winners circle someplace.

WBV

It's your future, you shape it, you're in the driving seat.
- The [real]Office

31 hours, 4 minutes, Alex Roy - our hero

(Nothing to do with business, but hey, it's a Saturday and a borderline holiday weekend, so take 5 min to yourself you little rascals.)

Not new news if you are a car nut, but if not, then this should impress even the least interested. Alex Roy recently shattered the transcontinental driving record (previously 32 hours & 7 Minutes), passing from New York to Los Angeles in 31 hours and 4 minutes!!!  The previous record had been standing since 1983 and was held by David Diem and Doug Turner.  Certainly illegal (but still cool as hell), attempting something like this these days will take a hoard of technology, luck, skill, and CA$H to pull off.   Here is a snippet of his drive and a sample view into the cockpit of that M5:

Wired did a full article on the madness.

Other links:

There is also a new movie coming out to commemorate the Cannonball-esq events and nostalgia.  It is aptly called 32 Hours & & Minutes - The Film.  Now, as someone who grew up idolizing the Cannonball Run movies, all things racing, this documentary style film and all the rare footage it contains is something i am salivating to see.  Here is the trailer (courtesy of Gravid Films delivered via the FUZEtube):

   

We had the opportunity to met Alex on one of the Bullrun events, and he is a great eccentric guy. Have you ever met Captain Ramieus, general?

Congrats to the NY wild man...wonder what's next?

WBV

The Tonopah Tales 2007 - a Reality Show Brewin'

 

Tonopah remains a town fit for a reality show based, in the words of George Costanza, on NOTHING. Here in tonopah...there is the acronym AAA. Which stands for...

  • Anger
  • Alcohol
  • Ammunition

...the mix of which are the basis of all the charm and hospitality that ooze out of this ol' mining town. Once a bustling mining & military town, Tonopah presently feels D E A D. The town is a mix of boarded up shops and businesses coupled with roadside fare (namely fuel) to nourish weary travelers headed between reno & vegas. Its income is derived from the tills of the remaining local business and TICKETS (Esmeralda County is the most expensive speeding ticket in the state - believe me I know). The place seems completely impossible for kids to be positive, connected with the world, stay out of trouble and achieve greatness because there simply isn't anything to do.

Yet, to me, for all its ill, there is still something inside that wants to take a week or so off, camp it here, and learn via the power of osmosis what makes these folks tick.  Maybe even work on my ill-fated book idea, or any of my countless other web ideas. I have my journ to the middle of nowhere for 2008 planned already, Speed Week at Bonneville, but perhaps 2009 I will rain down on this town and answer my internal question...what's up? I just have to get to this before the renaissance happens and the Starbucks & Ultra Lounges roll into town shakin' their little behinds for the men folk...

If you're behind me on my drive, can you catch the lights?

WBV

NOTE: if you want to represent Tonopah, historic jewel of the desert, please comment here.  I dont mean to give the place a bad rap, i just speak from my own observations.

(another treo post - sorry for the typos)

walker lake...still ugly after all these years


[photo depicts the literally 2's of people who packed the walker lake beaches today]

Many thousands of dollars
+ an award winning advertising agency
+ an award winning photographer
still add up to some head-scratchin'[false] advertising

Walker lake remains an alkali filled body of water not fit for man nor fish, surrounded by dirt, sagebrush, ammunitions, and dirt.

The campaign i speak of features beautiful billboards, ads, etc, with wonderful photography depicting this 'prehistoric' landmark as the cats meow, and something to see with your family before you die.  If you buy into this campaign, you will head out on the open road seeking some real good ol fashioned family adventure.  Here is how i predict it all going down:

metro family of 4 embarks on journ, singing and laughing, without a concern in the world that they have forgone the Disney California Adventure in favor of Walker Lake Landmark. They roll up in the SUV, throw open the doors, shout, "we're here!", look around, kick some dirt, someone says "I'm hungry", mom claps dad over the head with today's fishwrap, teenage son says "this sucks", family loads back into SUV, and motors 85+ to Las Vegas where they partake in Nevada's real past-time, good ol fashioned GAMBLING [and family entertainment].

While I am certain this year's addy's will be filled with loads of hi-fives and back slaps for the absolute beautiful campaign they created, visiting walker lake is no more desirable than visiting Hazen, Moundhouse, Yerrington, Silver Springs or any other sleepy, dusty, rural desert nevada town [err 'landmark'].

Visit Walker Lake...

...still vacancy.
...still dirt.
...still gambling.
...still fossils (mostly ones hiding from society for some reason).

But alas no...

...adventure.
...ammenities.
...good food.
...entertainment.
...viable reason to be here.

Lord advertising sucks some[most]times.  Ever forward on my annual pilgrimage to Vegas for SEMA.

WBV

(another treo post - sorry for the typos)

Please Stand and Celebrate Talk Like A Pirate Day

Skull_crossbones It's September 19th, so in honor, please join FUZE as we stand an' observance o' National Talk Like a Pirate Day. One o' th' wee holidays we observe here at th' camp. Here be a couple sites fer ye t' peruse an' appreciate sea dog lore.

See ou' out at sea...Ya lily livered scurvy cur!

WBV
Head Pirate

Maddox + iPhone = Tears of laughter

Topic o' conversation: iPhone. There are two of these $500+ gadgets here in the office and their owners are very enthusiastic about what they are.  I personally think, while visually cool, the iPhone is nothing more than an advertising campaign you can hold in your hand. I won't buy one because you:

  • can't cut-n-paste - WTF?
  • can't take video - obvious
  • can't manage Outlook Tasks or Notes - Microsoft hatred remains steadfast
  • can't change browsers - Safari sucks on the mac, pc, and now the iPhone too
  • can't delete e-mail - try removing 20 'viagra' emails without opening each one 
  • can't install ANYTHING - narrowing the likelihood of much 3rd party development

While I have ranted and raved about mobile phones in the past**, in this case I really don't want to throw my name in the hat with all the 1 million other 'self-proclaimed-know-it-alls' who have reviewed the iPhone. I find most of these reviews about as ridiculous as someone trying to explain why a shoe smells. That said, my friend Maddox is up to his usual brilliance in this fantastically humorous[vulgar] 'review' of Apple's beloved iPhone.

Take a trip on over to The Best Page In The Universe and see what he has to say.
WARNING: Usual warning applies. When clicking this link you will find vulgar college humor. So, if you don't enjoy/appreciate said humor, then click this link instead:  Google Google Sponsors Lunar X PRIZE
(Google - you've got more money than sense mate).

Anyway, it's probably just past the threshold of good taste, but when I read it, I laughed so hard that I was able to skip my nightly ab-ripper exercises...thanks Maddox.

WBV

**Other useless mobile phone rants from yours truly...

Please buy me something...

Anyone looking for a last minute gift idea as a reward for being so very cool, please start your searches here:

Beats soap-on-a-roap.

WBV

Even the spammers are lazy in the summertime...

Apparently our SPAMMER friends (and you know who you are) have 'revved' up a new batch of friend greetings.  Even the spammers are lazy in the summer.  Cant you guys think of a new gimmick for me to click on and give you all my credit card information?

Subject Line:
Family member sent you a greeting card from hallmark.com!

I know this is fake because:

  • my friends and family all know I hate email
  • my friends and family all know I only observe like 5 legitimate holidays a year
    (one is Groundhogs day, can you guess the rest?)
  • my friends and family are not idiots

Lord wont you please make SPAM go away.

WBV 

Bragging rights - RTO Pro-Am Champion [and minor celebrity]

Every once in a while something happens around these parts that I feel compelled to brag about.  This week it is our team's 1st place finish in the Reno Tahoe Open Pro-Am.  Let me go on a rant, then i will come back to kissing trophies.

Rto_logo If you aren't familiar with the Reno Tahoe Open [RTO], you should get familiar with this great PGA Tour event.  The RTO has been a Pro-bono a client of Fuze for several years.  We handle all their digital marketing (websites, online systems, ticketing, email marketing, hosting, etc.), and this event is one of the best produced events in the area in spite of the fact that: it probably takes the biggest amount of scrutiny, gets the least notoriety, and, every year has to fend off rumors that "it's not going to make it".  To support my sentiment here, In today's RGJ - the primary local news rag - John Smetana wrote an article that is simply perfect and accurate.  He says:

In the past two years, nearly two-thirds of the players who made the 36-hole cuts in the three major U.S. championships were RTO golfers. Seven of the top 12 finishers in the U.S. Open and six of the top 12 at the Masters this year were RTO alumni...So, this week provides another chance to watch in person a future major championship winner or Ryder Cup player (and some past). Pity we can't give you their names right now... [read full article here]

He simply could not be more dead on in his article.  Come on Reno, get behind this event.  One good reason?  How about the fact that this and the Reno Rodeo [questionable] are the "only major professional sports league regular-season events in city history"?? I am proud to be a sponsor of the event, and I encourage other businesses to consider supporting the event (at least by attending) as a sponsor when you are torn between this or picking up the tab at yet another pankake breakfast schmooze-fest.

We [Fuze et al] love this event, and the people who put it on and thats why we get behind it every year.  Jim Kline, and Rich Green are about the best guys you can ever meet [do business with].  Honorable, honest, dedicated, and realistic, these guys year after year put together a mega event with TWO FULL TIME HEADCOUNT, a crap-load of volunteers, great sponsors, and a little agency support from Fuze, BBC, and RKPR.  If you see the magnitude of this event, you will see how big a feat this is.

Photo_080107_001 Anyway, back to ME ME ME.  I am pleased to announce that our team, captained by the baby walrus Kevin Stadler, locked in a 3 way tie for 1st place in this year's Pro Am.  We walked, yes walked Montreux in 100 degree heat [with my dad as my caddie], and despite my half-assed contribution, our team managed to work our way to 17 under par [55] and take home the crystal! Kevin was a great pro to play with - like playin with of my buddies - and man can he swing it.  It was a great day, and winning sure made playing hookie from the Fuze mothership worthwhile.

OK, enough about me.  Don't believe the rumors about the demise of this event, or that its hard to park, or that no good golfers show up.  Its all BS.  Take a day [or 2], drive up to beautiful Montreux, ride in the air conditioned shuttle that drops you off at the first tee box, take a wine walk, oogle houses you'll never afford, and watch some of the up and coming stars of the PGA Tour make shots that you wont believe. Support this event won't you?  Tivo it and watch yourself doing rabbit ears behind your bro-sif's head on camera.

I'll make it easy for ya: Buy RTO Tickets Online Here

Best wishes to the RTO and its volunteers for another successful year. And THANK YOU for putting on such a fabulous, first-class event. Please invite me back to defend my title :-)

Tee it up. Hit 'EM straight!

WBV

Can your inbox pass the auditorium test?

Today at FOOA the host Ryan Carson whipped up an impromptu presentation (because a speaker cancelled at the last minute) where he took the covers off of how FOOA was marketed, promoted, designed. Ryan humbly talked about what they did and didn't do right leading up to the show. I know that for me, the design elements they put together, the speakers, the format, the location (new york city & the beautiful Gotham Hall in midtown), helped me make my decision to attend. Everything is first class...like me :-)

anyway, getting to the point...during the presentation, Ryan popped up his live email inbox in front of everyone and he started to panic. you could feel his anxiety level rise...thinking to himself, "why the hell did I do this?". Meanwhile nothing bad happened, but I thought to myself, would my inbox, or anyone's Inbox stand up to public display? Its almost like standing there naked...everything you read, subscribe to, people you correspond with...you at the core level. I always say if the gov-ment wants to monitor my online traffic, emails, phone calls, go for it...i have nothing to hide. But, what about the general public? What opinion of someone would you have if you had immediate access to their inbox? You could probably learn just about everything about someone just from seeing what comes across their screen. What powerful information (gMail and Hotmail sound familiar here?).

Think your inbox would pass the auditorium test?

Anyway...ryan, no harm no foul. The
conference is great and I can't wait till the next one. More detailed show feedback to follow.

WBV
(this is another Treo post from FOOA07NYC - sorry for the typos)

Fuze Office - Post remodel...

Img_5393_2

Well, wallet is a little lighter, arms can stretch a little wider, and clients can feel a little more comfortable...now that our office remodel is complete.  Have a look at our gallery images [if you care] to see where, how, why we work here.  Dont hate us cause we're beautiful.

View Office Gallery Here

WBV

One Good Reason...


UPDATE 10/9/2007:  Grand openin' - grand closin' - Alas mateys, the Pirate Ship be a closed. RIP.

The goodly folks at EDAWN have asked us to submit our "OneGoodReason" for why we like "greater reno (dash) tahoe" and I think I found a new one. What other town has a restaurant that is the shape of a dry-docked pirate ship? That's right...nobody.

My one good reason is The Pirate Ship restaurant on Greenbrae Drive in good ol' Sparks. I remember this from my childhood roots - where I would cruise my Huffy over to the "sev" (aka 7-11) to mix up a suicide Big Gulp (way back when Big Gulps came in a measly 32oz size), and ponder what I could pull a wheelie over. The pirate ship used to be known as the China Clipper and while it was closed for many years before being reborn as The Pirate Ship, it never met the demise of the wrecking ball like the ill-fated Mapes, or Harolds Club did in downtown reno. Oh no...Sparks protects its landmarks...and thank goodness.

The food here is decent...i give it a B-, the service a C, but the atmosphere is an A+. I am certain as the guys work out the kinks over the coming monhths things will be good all around.

Give it a visit...enjoy a hearty cask of your favorite Mead...maybe after you get a good dose of pirate from the latest Depp flick this weekend.

If you don't agree with me that this place is great, well then you are obviously wrong.

Plunder on...

WBV
(another treo post...sorry for the typos)

Are you havin' a laugh?

Okay, I needed a good tear-filled, belly laugh today and I found it in the form of my ghost writing friend Maddox.  Here in the 'ol agency, we are forced to use a bunch of stock images in favor of shooting proper ones 'cause its "cheaper".  Well, Maddox has cataloged [beautifully I might add] the stock photo business model and client selection process SO VERY WELL in his recent blog post that I felt I had to share it with my 10's of readers...

Bpitu_logo1d
You can read his post here

I must disclaim, that if you are uncomfortable with some 4 letter words and irreverence [some of my favorite things], you should probably not click that link.  The opinions of the author are his own - i just find them funny.

WBV

5 minutes to myself.

 

Today I am in one of my very favorite cities again...San Francisco. I am enjoying what feels like the first 5 minutes to myself in some time. I am enjoying a glass of what the waitress referred to as 'earthy red'. I love my baby and my wife and miss them both but at this moment, simply staring out at the busy street is beyond therapeutic for me. A few minutes of clear thought.

Monday marks a new beginning for Fuze.  We are moving from our infancy into our adolescent phase with more people, more and nicer space, and a first quarter that stands to be our biggest ever. A superstitious person would probably say...don't jinx it, but I don't believe in superstition any more than I believe in Santa Claus. We're ready for this.

So raise a glass with me...take in some live music...eat plenty...this will be a monumental year for us and for our terrific clients.

Until then...

WBV

Good news, Chocolate now comes in Green, Red, and White

My prediction was wrong...they didn't come out with orange, instead Verizon marketing released the "Chocolate" in: Green (dubbed mint-chocolate), Red (dubbed-cherry chocolate), White (dubbed white-chocolate).  We are still on the lookout for a "Chocolate-Brown" version of the phone aptly named: Chocolate. 

Lg_chocolate_mint  Lg_chocolate_cherry   Lg_chocolate_white

I guess at least here is a justification for white-chocolate because that does exist as a food.  The mint chocolate version of the phone looks much more like "green-apple" to my pea brain.

Could it be that I just don't "get it"??  Hmmm...naaa...it is just a crappy name that some marketing smarty pants is too proud to let go of.  Maybe one day...

GYST

WBV

Matt McConaughey - one doller at a time

I have resisted bidding on such a valuable collection of crap all day.  Tough as it is.  See, Matt McConaughey has taken it to the streets, and will donate the proceeds of this auction to the Gulf Coast Relief Fund.  Admirable, but i bet his bongo's, or his Bong-o would fetch a MUCH higher price than this collection of junk:

Winning bidder will receive the following signed items:

  • Signed Cover of People Magazine with Matt as “Sexiest Man Alive”
  • Signed Failure to Launch Movie Poster
  • Signed Failure to Launch DVD
  • Signed J.K. Livin T-shirt - just like the one pictured on Matt!
  • Signed J.K. Livin Wristband
  • Signed J.K. Livin Sticker
  • Signed J.K. Livin Coozie

View live auction on eBay here

Anyone want to go on on this stuff?  If we win...I get dibs on the Coozie!

Holy lord what has the world come to?

WBV

THEgyro guy

On the corner of 53rd and 6th (avenue of the americas) in New York, there is a gyro guy.  Big deal right?  What makes this guy different?  I'm not sure anyone knows.  Read on...

On our visit to New York for Search Engine Strategies '06, my buddy Chris (a client & friend) insisted that we must get a Gyro, but only from this guy.  Conveniently, "this guy" was across the street from the New York Hilton where we were staying.  His [Chris's] guarantee was that this will be the BEST GYRO YOU HAVE EVER EATEN.  I think to myself, whatever. It's a street vendor in NYC.  No different than snapping into a Sabrett dirty-water dog. It's a hot dog...good, cheap, fast, nothing special. He insists, this guy is special and he's open late so we  can get one after we go out, and i am not leaving the city until i have had at least one.

I will admit, I was skeptical, but on our way back home one late night, we stopped by Gyro stand numero uno.  Mind you, it was February in New York, and I would honestly estimate the temp to be in single digits at 1am that night...yet...there was not 1 or 2, but a LINE of people waiting for a Gyro from this guy.  There we were...some guy from Reno, some guy from Minneapolis - freezing our asses off.  After waiting my turn and ordering in a Soup Nazi fashion, I tried the gyro, and I was sold.  It was simply the best thing I have ever eaten (on the street). 

Every time I am in Midtown, including this trip, I try to get there for a gyro.  Same guy, same spot. Every time, in spite of Gyro stands on all 4 corners and more a block away, all with no waiting...this guy has a line, is pumping out gyros by the dozens, and if you want one, you will wait.

How can he do this with: no fancy logo, no business cards, no advertising, no brochures, a website...come on, no special deals, no discount pricing, no phone, no email, no customer service at all (he speaks as little as possible), long lines, almost no product selection options, his competition is surrounding him (his cart is even a little shabbier than others near by)?  In spite of all these obstacles...there's a line down the street 7 days a week from 10am-2am. What gives marketing gurus?  Sometimes a superior product and word of mouth, win.  I just hope I get to enjoy a few more Gyros before this guy pushes his cart into the Hudson, and jumps on a plane to some remote Greek island to live out his comfortable retirement.

You heard it here...take my challenge if you like.   53rd & 6th.  If I'm lyin', I'm dyin'.

WBV

Chocolate (a black phone from Verizon)

Lgchocolate2thumbOk, I know I have been on a bit of a mobile phone rampage lately, but why am I the only one that finds Verizon Wireless' Chocolate phone a complete marketing blunder. Why isn't this phone brown?  In the words of Mr. Mugatu, I feel like I'm taking crazy pills!

The ad shows a fancy animation of a phone being unwrapped like a candy bar, only to reveal a...BLACK phone called...CHOCOLATE. WTF?

I predict their next model will be called Orange. The ad will feature a peeling orange that reveals a new...shiny...olive green (worst crayola color ever) phone-ie gadget. Fact...did you know that according to BtoB Magazine, 3 of the top 10 advertisers online and offline combined are Mobile Phone Companies?  A combined $1billion (yes billion with a B) in spending.  For all that money, you would think someone would have at least raised a hand and said, "...but its black". GYST Verizon.

Almost done posting about phones...maybe 1 or 2 more.

WBV

Orbitz customer service sucks!

I admit that I use orbitz all the time for travel...typically beacuse when i search on Kayak or similar, Orbitz  is always right there on price, yet, when the need calls for customer service, this seemingly brilliant marketing, technology, and service based company falls flat on their face.

I personally find their relationship with the airlines kluge at best.  Case in point, when, because of weather, Delta re-arranged one of our return flights from New York, they left us with a 10min connection in Atlanta.  This is impossible.  To make it worse, they never notified us of the change via phone, fax, email, or SMS, and, they only changed 2 of our 3 tickets in the itinerary so our Nanny was on different flights than we were with the baby. In a mad scramble the night before we were to travel, I had to reach out to Orbitz Customer Service...

After 5 consecutive call attempts to orbitz, re-explaining the situation, re-explaining why i should not have to pay a change fee to get us back on the same flights with proper connections, and how it was Delta and Orbitz who changed some, not all of our tickets...5 times...all the way through convincing, hold, talk, hold, manager, hold, manager's manager, hold...okay sir, let me connect you to Delta to make that change...D I S C O N N E C T!

On call number 6 to orbitz, i was so angry that i told the person that i wanted their operator number, and that if i was going to be transferred, that i would personally find and destroy him.  When i went through my problem for the 6th time he calmly said, "Sir, why dont you just call Delta directly." Err, what??  But the other operators said that Orbitz had to make my change because i booked my ticket through them.  How can it be that operator 1-5 never made that suggestion...they all wanted to start with change fees, and how my plans had changed so it isnt THEIR fault.  And even with all these peoples differeing stories, how is it that we still can't complete a transaction, regardless of how complex, in 5 consecutive tries?  How come nobody calls you back after an incomplete customer service transaction?  They know who we are, they have our mobile #'s for their mobile alert systems, why no call back?? And why have i been disconnected 5 times at the same point in the process???

Now, maybe its because their complex tele-infrastructure can only support 5 continent hops, or, maybe its just that their system doesn't work.  I am not the one to analyze it, but what i wonder is why we need an Orbitz, or Expedia at all?  How much longer will these companies exist? I mean, with a service like Kayak.com, TripAdvisor.com, or similar, who can aggregate travel across hundreds of websites...why can't i just find my deal, and book direct with these companies?  Orbitz and Expedia would say that their value add is that they offer customer service, and en-route travel assistance.    That's sweller than swell...IF it works.  The reality is that if they simply take the call and then defer you to the airlines/hotels/etc., it removes their value from the equation and renders them useless.  They are just a cash register brokering my travel transaction.

Now, i am not saying that i will never use Orbitz again, i probably will, their website works great. But I sometimes wonder if the writing isn't on the wall for the online travel services, much like it was for traditional travel agencies a few years back. 

This is a rant.  Time will tell...

WBV

Madison Avenue...

It's a beautiful day here in NYC...supposed to be 65 degrees...in late November no less! Waking up today and looking out onto Madison Avenue is a creative inspiring thing.  In our industry...this is our Mecca and where it ALL goes down. Cole's happy to be here on his first of many visits to the city. Every time I get here i am energized with creativity and business ideas.  Design is everywhere here, and the pace of business is insane.  It's all ripe with opportunity. In spite of the 800 sq. ft. you get for $1.5mil, the expensive transportation, high crime, and New York attitudes, this place does it for me.

Like any time we are here...we will live as New Yorkers...walk over to the park, sip some coffee...and take some time with a clear head to be thankful for what we have that allows us to experience this. It is exciting to let my son experience this at such a young age.  While he won't remember this particular trip, I am hopeful he will grow to appreciate how much the Big Blue Marble has to offer him.

Simple post.  Simple day. 

Never forget...

WBV

Out with the Treo in with Blackjack [sort of...]

After getting back from Atlanta whis week, I have to admit that I was feeling a little 'inferior' after taking some razzing from my friends/clients all proud of their new corporate standard phone, the Blackberry Pearl.  I got over it.

This weekend I was lying on the couch half asleep watching Saturday Night Live when like a sign from above I rubbed my eyes in time to see Cingular's latest ad for my long, long awaited PDA/Smartphone/Crackberry/Treokiller - the Cingular Blackjack (aka the Samsung SGH-i607)...AVAILABLE NOW no less!  More overjoyed I haven't been in a long time.  Immediately I text my pal & Fuze designer Dan and tell him...when you wake...before you brush...get a Blackjack.  And we both did...

More info...

Today Dan & I made the switch from our Treo's over to Blackjack. I also made the switch from T-mobile which I am apprehensive about because for me, T-mobile both internationally and here stateside, has been a GREAT company.  We'll see how this goes now that I am in my new 2 year agreement with the little orange guys.

Cingular_blackjack_5_1Cingular_blackjack_6_1OK, first off Cingular is giving good deals on the Blackjack...nice compared to the usual  rape-job we early adopters get nailed with when a new device comes out.  I think my total bill was in the neighborhood of $400 with accessories, and some pretty maxed out plans. Cosmetic wise, its great. The phone is light, small (.46" thick), full function, and reception is great.  Call quality great. Speaker great. Battery life great.  Streaming video & audio...great. All BLACKJACKS in the true sense of the word. Ahhh but alas, on this parade a little rain must fall. There are a number of things I find unrefined, and unacceptable. Here are my bitches so far:

NOTE: A Blackjack hand rating scale seems applicable here so think of my ratings in those terms.

  • SMS Message threads - threads are not maintained on SMS.  For us in the office, we live on SMS messaging when we all travel. It is convenient to have each of us with a thread that we can continue.  Blackjack dealt us a 13 on this hand...with dealer showing Ace.  This frankly S U C K S and may be a deal breaker.
  • Home page organization - Treo allows you to meticulously position items on your various start menus, Blackjack deals a 16 on this one.  It's Windows and I haven't determined how to customize my home page to include the programs and functions that I want to use frequently.
  • Camera - the Blackjack camera is a 20 in terms of quality. Video is also good. It has nice settings adjustments.  Only thing that is crap is actually finding the Camera Application on the phone.  A little CAMERA button would be appreciated.
  • Support - I'd call this a Pair of 7's - Online support for the Blackjack wasn't ready for Marketing to push it out.  While i was pleasantly surprised on the launch weekend to be able to actually get one at my local Cingular store, I think that the online resources are a bit vague, as are the instructions provided for customization and settings.  This will likely improve.
  • Menus - Samsung dealt us a 12 here as the menu's are not anything close to what the Treo menu system is.  Treo is very intuitive and simple, Samsung takes you FIVE STEPS deep at times just to change a setting.  There are no breadcrumb trails to let you know where you are.
  • ...

These are my current beef's after exactly 3.75 hrs of ownership.  I will update the blog as I decide whether or not I will keep the device.  I will also ask Dan to log some of his gripes as we take it on ourselves to educate the world on Blackjack (much like I did with the Treo600 which I received proudly on opening-day...come to think of it, I feel personally responsible for at least 100 Treo6xx sales for Palm...still waiting on my check)

Anyway, if you have one of these little gems...feel free to post up your own comments. Or, set me straight on some of my bitches. BTW - if we ever catch any of you splitting 10's at the tables, we will of course kill you. [rules]

Aces 'n Eights to you all...

Willie Vega

Importance...(revised: Responsibility)

Disclaimer: Let me start by saying that this post is graphic, frank, rambles, ties two seemingly unrelated thoughts together, and has nothing to do with design, advertising, or business at all. it was typed on my Treo so there are likely typo's. Still with me? Read on humans...

The last few days/weeks I have been feeling a little overwhelmed by life. To start, I've been on the road for the better part of the last 8 weeks. Our business is exploding, our clients are growing, my baby is growing...all good things. Many times I hear the answer..."oh you know, just busy" uttered in response to the obligatory question "how'z things goin?". When I hear this, I often wonder to myself...do you have any idea what busy means? Inside ourselves, we make our lives and our problems more significant than the person next to us. This has become human nature. I am currently at a point where I am feeling pressure from all sides and it is making me claustrophobic. The problem...I bring all of it on myself.

Weekend
As I laid awake this weekend for the 2nd night in a row...7am rolled around and on queue, my baby Cole woke up in his usual happy mood...he is so excited that another day is here to learn and experience everything for the first time. It's hard not to set your mind aside and get lost in his. The simplicity of his existence and his needs. Just a little attention, love, food, and some clean drawers. That's all he needs to put an ear to ear grin on. It's beautiful. What, or where along the way, do our perspectives change?

Flight to Atlanta
I had another epiphany today on my flight to Atlanta. A young guy, maybe 20's is on my flight and he is sick...not sure what from or why, but he is ill...really ill. The attendant moved him from the back of the plane up to my row in Poor-man's first class (the exit row) because the middle seat opposite mine was open. Immediately I am watching the reactions of the people around this poor kid. They get uncomfortable...adjust their seats...request a seat change...yet, nobody's first reaction is compassion of any kind. I imagine how uncomfortable it must be to be plunked down between 2 strangers with a barf bag in your hand and no sign of relief, comfort, etc. in sight. It's really a sad moment. He is alone, clutching a bag of ice to his chest, and his hands are trembling. He's very well mannered, shy, polite, very simple appearing. Ask me on any given Monday what my reaction to someone throwing up next to me on a flight would be and I would probably say, disgusting, but today I don't feel this at all. Maybe I feel like, what if it was my little boy sick, or maybe I realize that this guy would certainly not choose to feel the way he does if given the option. I really feel for him.  All I know is that I am thankful it isnt me.

The Moral (so to speak) - and some business relevance...
After posting this, I came across this ad that not only caught my attention because it's great, but also illustrated exactly what I was feeling in at least part of my rambling scenario here. This is an excellent spot for Liberty Mutual - deveoped by Hill | Holiday:

This situation, like waking up to my son smiling and laughing in his crib snap things into focus for me. I don't know what it is that makes us lose sight of our childlike instincts, to be more carefree, but at the same time care for someone, or show them the respect/consideration to ask how they are. I don't know what drives us to the point of stress, illness, oblivion...for the sake of success. Of course by we/us, I mean me. So today I am going to make some life changes. Something every human has the right to do.

 WBV

The Tonopah Tales


Does this this car-o-mine look a tad out of place here?  Every time I come through town in one of my cars I get the inevitable question, how much did that cost? Followed by, what are your payments?  These are typically from one of the kids at the MacDonalds or the fuel emporium.  I think, my god(sh), what on earth do these kids do to have a prosperous life?  Tonopah is dead folks...D E A D. Their industry: fuel, tickets, food.  How one lives here I don't know.

Unfortunately/fortunately I only get to stop by on my annual drive to the world of automobiles, SEMA. But I think this trip I am more excited than ever to do a little sociological experiment and proverbial slow down.  Just camp out here and see what happens here day-after-day, at night or better yet, maybe film a documentary on the trials and tribs of real life tonopah-ians(sp).  Talk to the characters, hear their stories, especially the life long residents.  If people watched those giggling twits Paris & Nicole on the Simple Life, I think people would watch my show too. 

Ahh...one of many in my file cabinet of mediocre, no-money generation ideas.

Ok...tank's full.  Viva 150mph!

WBV

Crocs are a crock of shyte

Will someone tell me what the craze is all about with these shoes called Crocs? Unlike $25 Voss water, I cant even blame it on advertising or hype because this seems like a grass roots catch on and they're not even that expensive. Honestly... 

Crocs_3

You may think, what self respecting man would be caught dead wearing these? I say, let me tell you...I just saw a grown ass man wearing these very shoes walking out of the brewery downstairs with a keg.  All I could think of was, what kind of a swell party he will be havin' with those shoes and all that beer.  Imagine the conversation will wander from Hybrids, to war, to a slide show of Burning Man photos, all over some tofu based meal, and a nice Woody Allen movie...the mind do wander.

Please people, do not jump on this band wagon.  And for god sakes keep your kids out of these...kid wears shoes like that, he'd have to kick his own ass.  Talk amongst yourselves...

Willie B. Vega.

My First Little Post

This is our first whack at a post.  Ain't life grand.  This bloggie thing has been around for ages and we are jumping in with one toe.  More to come...

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